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Managing health care business strategy

https://bccalibrary.andornot.com/en/permalink/catalog120534

Moseley, George B., III. Burlington, MA: Jones and Bartlett Learning , 2018. 2nd ed.

Audience: Professional

Table of Contents:; Basic strategy concepts -- Internal audit of strategic assets : resources and competencies -- External environmental assessment : law, economics, demographics, technology -- External environmental assessment : market and customers -- External environmental assessment : industry …

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Author: Moseley, George B., III

Edition: 2nd ed.

Place of Publication: Burlington, MA

Publisher: Jones and Bartlett Learning

Publication Date: 2018

Series: R2 Library

Subjects: Financial Management - methods; Health Facilities - economics; Health Services Administration - economics

Abstract: Table of Contents:; Basic strategy concepts -- Internal audit of strategic assets : resources and competencies -- External environmental assessment : law, economics, demographics, technology -- External environmental assessment : market and customers -- External environmental assessment : industry and competitors -- Defining the future direction of the organization -- Formulating corporate-level strategy -- Formulating SBU-level and functional area strategy -- Implementing the strategy -- Monitoring, fine tuning, and changing the strategy -- Strategic planning options : internal expansion -- Strategic planning options : strategic alliances -- Strategic planning options : mergers and acquisitions -- Strategic planning options : downsizing, divestiture, and bankruptcy -- Finance in strategic planning -- Marketing in strategic planning -- Human resources in strategic planning -- Legal implications of strategic decisions -- Organization design and culture -- Managing strategic change -- Tools for strategic analysis, planning, and management -- Strategy in other types of organizations.

ISBN: 1284081109; 9781284081107; 9781284081114

Language: English

Material Type: Ebook

Audience: Professional

Location: Internet

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