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Delivering timely service and evidence-informed resources to people in BC and the Yukon facing cancer and those involved in oncology care or research.

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7 records – page 1 of 1.

Accidental library marketer

https://bccalibrary.andornot.com/en/permalink/catalog19356
Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009.
Audience
Professional
Call Number
Z716.3 D425 2009
Availability
1 copy, 1 available
How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based d…
Author
Dempsey, Kathy
Place of Publication
Medford, NJ
Publisher
Information Today, Inc.
Publication Date
2009
Physical Description
xvi, 294 p. : ill. ; 23 cm.
Subjects
Libraries
Public Relations
Marketing
Information Services
Advertising as Topic
Abstract
How and why people become accidental marketers
Starting with the basics of communication
Assessing your current situation
Using demographic, geographic, and census data
What marketing experts think is most important
Getting administrators, managers, and staff to buy in
Making evidence-based decisions with administrators
Don't shy away from statistics
Understanding the cycle of true marketing
Writing your formal plans
Basic rules for producing good promotional materials
Getting the message out
Using your website for public relations and outreach
Finally, the fun stuff
ISBN
9781573873680
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
Z716.3 D425 2009

Copies

c.1 BC Cancer Agency VAN Library Available
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Care and keeping of customers : a treasury of facts, tips, and proven techniques for keeping your customers coming back!

https://bccalibrary.andornot.com/en/permalink/catalog15873
Lantz, Roy. Mission, KS: SkillPath Publications , 1995.
Audience
Professional
Call Number
HF5415.3 L296 1995
Availability
1 copy, 1 available
Author
Lantz, Roy
Place of Publication
Mission, KS
Publisher
SkillPath Publications
Publication Date
1995
Physical Description
81 p. ; 22 cm
Series
SkillPath handbook series
Subjects
Consumer Satisfaction
Interpersonal Relations
Communication
Attitude
Public Relations
ISBN
9781572940079
1572940077
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
HF5415.3 L296 1995

Copies

c.1 BC Cancer Agency VAN Library Available
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Communications handbook for clinical trials : strategies, tips, and tools to manage controversy, convey your message, and disseminate results

https://bccalibrary.andornot.com/en/permalink/catalog19765
Robinson, Elizabeth T. Washington, DC: Family Health International , 2010.
Audience
Professional
  2 read online  

Event planning : ethics and etiquette : a principled approach to the business of special event management

https://bccalibrary.andornot.com/en/permalink/catalog18187
Allen, Judy. Etobicoke, ON: Wiley , 2003.
Audience
Professional
Call Number
WX160 A45 2003
Availability
1 copy, 1 available
Author
Allen, Judy
Place of Publication
Etobicoke, ON
Publisher
Wiley
Publication Date
2003
Physical Description
xxi, 234 p. ; 24 cm.
Subjects
Anniversaries and Special Events
Ethics, Business
Public Relations
Interprofessional Relations
Interpersonal Relations
Community-Institutional Relations
ISBN
9780470832608
0470832606
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
WX160 A45 2003

Copies

c.1 BC Cancer Agency VAN Library Available
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Making health communication programs work : a planner's guide

https://bccalibrary.andornot.com/en/permalink/catalog16269
U.S. National Cancer Institute. Bethesda, MD: National Cancer Institute , 2002?. rev. ed.
Audience
Professional
  2 read online  
Alternate Title
Pink Book
Corporate Author
U.S. National Cancer Institute
Edition
rev. ed.
Place of Publication
Bethesda, MD
Publisher
National Cancer Institute
Publication Date
2002?
Subjects
Health Education - methods
Health Education - organization & administration
Health Promotion - methods
Health Promotion - organization & administration
Writing
Patient Education as Topic - standards
Program Development
Program Evaluation
Persuasive Communication
Communications Media
Public Relations
Language
English
Material Type
Book
Online
Audience
Professional
Location
Internet
Website Notes
Available at https://www.cancer.gov/resources-for/hp#education.
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Making health communication programs work : a planner's guide

https://bccalibrary.andornot.com/en/permalink/catalog16226
U.S. National Cancer Institute. Bethesda, MD: National Cancer Institute , 1992.
Audience
Professional
Call Number
WA590 M236 1992
Availability
1 copy, 1 available
Also known as the Pink Book, discusses specific steps in program development and includes examples of their use. Expands upon and replaces two earlier publications titled "Pretesting in health communications" and "Making PSA's work". Sources of additional information on each subject are included …
Alternate Title
Pink Book
Corporate Author
U.S. National Cancer Institute
Place of Publication
Bethesda, MD
Publisher
National Cancer Institute
Publication Date
1992
Physical Description
vii, 131 p. : ill. ; 28 cm.
Series
NIH publication no. 92-1493 April 1992
Subjects
Health Education - methods
Health Education - organization & administration
Health Promotion - methods
Health Promotion - organization & administration
Writing
Patient Education as Topic - standards
Program Development
Program Evaluation
Persuasive Communication
Communications Media
Public Relations
Abstract
Also known as the Pink Book, discusses specific steps in program development and includes examples of their use. Expands upon and replaces two earlier publications titled "Pretesting in health communications" and "Making PSA's work". Sources of additional information on each subject are included at the end of the chapters. Presents key principles and steps in developing and evaluating health communication programs for the public, patients, and health care professionals. September 2002: The print format of this publication is no longer available.
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
WA590 M236 1992

Copies

c.1 BC Cancer Agency VAN Library Available
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Writing for a good cause : the complete guide to|crafting proposals and other persuasive pieces for nonprofits

https://bccalibrary.andornot.com/en/permalink/catalog15718
Barbato, Joseph, Furlich, Danielle S. New York, NY: Simon & Schuster , 2000.
Audience
Professional
Call Number
Z250.6 B231 2000
Availability
3 copies, 3 available
Author
Barbato, Joseph
Furlich, Danielle S
Place of Publication
New York, NY
Publisher
Simon & Schuster
Publication Date
2000
Subjects
Writing
Research Support
Financial Support
Fund Raising
Public Relations
Organizations, Nonprofit
ISBN
9780684857404
0684857405
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Victoria Library
Kelowna Library
Call Number
Z250.6 B231 2000

Copies

c.1 BC Cancer Agency KEL Library Available
c.1 BC Cancer Agency VAN Library Available
c.1 BC Cancer Agency VIC Library Available
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7 records – page 1 of 1.