Author

Angell, Marcia

Edition

updated ed.

Place of Publication

New York, NY

Publisher

Random House Trade Paperbacks

Publication Date

2005

Physical Description

xxviii, 319p. ; 21 cm.

Subjects

Drug Industry - economics

Advertising as Topic

Pharmaceutical Preparations - economics

Biomedical Research - economics

Government Regulation

Marketing of Health Services

United States

Abstract

The $200 billion colossus -- The creation of a new drug -- How much does the pharmaceutical industry really spend on R & D? -- Just how innovative is this industry? -- "Me-too" drugs : the main business of the pharmaceutical industry -- How good are new drugs? -- The hard sell...lures, bribes, and kickbacks -- Marketing masquerading as education -- Marketing masquerading as research -- Patent games : stretching out monopolies -- Buying influence : how the industry makes sure it gets its way -- Is the party over? -- How to save the pharmaceutical industry...and get our money's worth.

ISBN

9780375760945

0375760946

Language

English

Material Type

Book

Audience

Professional

Location

Vancouver Library

Call Number

QV736 A583t 2005

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