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Accidental library marketer

https://bccalibrary.andornot.com/en/permalink/catalog19356
Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009.
Audience
Professional
Call Number
Z716.3 D425 2009
Availability
1 copy, 1 available
How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based d…
More Information
Author
Dempsey, Kathy
Place of Publication
Medford, NJ
Publisher
Information Today, Inc.
Publication Date
2009
Physical Description
xvi, 294 p. : ill. ; 23 cm.
Subjects
Libraries
Public Relations
Marketing
Information Services
Advertising as Topic
Abstract
How and why people become accidental marketers
Starting with the basics of communication
Assessing your current situation
Using demographic, geographic, and census data
What marketing experts think is most important
Getting administrators, managers, and staff to buy in
Making evidence-based decisions with administrators
Don't shy away from statistics
Understanding the cycle of true marketing
Writing your formal plans
Basic rules for producing good promotional materials
Getting the message out
Using your website for public relations and outreach
Finally, the fun stuff
ISBN
9781573873680
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
Z716.3 D425 2009

Copies

c.1 BC Cancer Agency VAN Library Available
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Answering consumer health questions : the Medical Library Association guide for reference librarians

https://bccalibrary.andornot.com/en/permalink/catalog16636
Spatz, Michele. New York, NY: Neal-Schuman Publishers , 2008.
Audience
Professional
Call Number
Z675 M4 S63 2008
Availability
1 copy, 1 available
More Information
Author
Spatz, Michele
Corporate Author
Medical Library Association
Place of Publication
New York, NY
Publisher
Neal-Schuman Publishers
Publication Date
2008
Physical Description
xiv, 142 p. ; 23 cm.
Subjects
Libraries, Medical
Health Education
Consumer Health Information
United States
ISBN
9781555709326
1555706320
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
Z675 M4 S63 2008

Copies

c.1 BC Cancer Agency VAN Library Available
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Cancer Information Centre and Library

https://bccalibrary.andornot.com/en/permalink/catalog10220
BC Cancer Agency. [Vancouver, BC?]: BC Cancer Agency , 2002.
Audience
Patient or Public
More Information
Corporate Author
BC Cancer Agency
Place of Publication
[Vancouver, BC?]
Publisher
BC Cancer Agency
Publication Date
2002
Subjects
Libraries, Medical - popular works - pamphlets
BC Cancer Agency Library - popular works - pamphlets
Language
English
Material Type
Pamphlet
Audience
Patient or Public
Location
VC Library Archives
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Medical Library Association guide to cancer information : authoritative, patient-friendly print and electronic resources

https://bccalibrary.andornot.com/en/permalink/catalog15682
Volk, Ruti Malis. New York, NY: Neal-Schuman Publishers, Inc. , 2007.
Audience
Professional
Call Number
QZ22 M489 2007
Availability
1 copy, 1 available
More Information
Author
Volk, Ruti Malis
Corporate Author
Medical Library Association
Place of Publication
New York, NY
Publisher
Neal-Schuman Publishers, Inc.
Publication Date
2007
Physical Description
xix, 331 p. ; 23 cm.
Series
Medical Library Association guides
Subjects
Neoplasms
Information Services
Patient Education
Neoplasms - bibliography
Library Materials
Resource Guides
Directory
Directories as Topic
ISBN
9781555705855
1555705855
Language
English
Material Type
Book
Audience
Professional
Location
Victoria Library
Call Number
QZ22 M489 2007

Copies

c.1 BC Cancer Agency VIC Library Available
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Using benchmarking, needs assessment, quality improvement, outcome measurement, and library standards : a how-to-do-it manual with CD-ROM

https://bccalibrary.andornot.com/en/permalink/catalog15683
Dudden, Rosalind Farnam. New York, NY: Neal-Schuman Publishers , 2007.
Audience
Professional
Call Number
Z675 M4 D83 2007
Availability
1 copy, 1 available
Page xix: The accompanying CD-ROM contains a variety of resources, arranged in folders by chapter.
More Information
Alternate Title
Medical Library Association guide : how-to-do-it manuals for librarians
Author
Dudden, Rosalind Farnam
Place of Publication
New York, NY
Publisher
Neal-Schuman Publishers
Publication Date
2007
Physical Description
xxii, 464 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.).
Series
How-to-do-it manuals for librarians 159
Subjects
Libraries, Medical
Evaluation Studies
Library Services - standards
Abstract
Page xix: The accompanying CD-ROM contains a variety of resources, arranged in folders by chapter.
ISBN
9781555706043 (alk. paper)
1555706045 (alk. paper)
Language
English
Material Type
Book
CD
Audience
Professional
Location
Vancouver Library
Call Number
Z675 M4 D83 2007

Copies

c.1 BC Cancer Agency VAN Library Available
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