topic:"Public Relations" found 6 records - BC Cancer Agency Library

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Accidental library marketer

https://bccalibrary.andornot.com/en/permalink/catalog19356

Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009.

Audience: Professional

Call Number: Z716.3 D425 2009

Availability: 1 copy, 1 available

How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based d…

Author: Dempsey, Kathy

Place of Publication: Medford, NJ

Publisher: Information Today, Inc.

Publication Date: 2009

Physical Description: xvi, 294 p. : ill. ; 23 cm.

Subjects: Libraries; Public Relations; Marketing; Information Services; Advertising as Topic

Abstract: How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based decisions with administrators; Don't shy away from statistics; Understanding the cycle of true marketing; Writing your formal plans; Basic rules for producing good promotional materials; Getting the message out; Using your website for public relations and outreach; Finally, the fun stuff

ISBN: 9781573873680

Language: English

Material Type: Book

Audience: Professional

Location: Vancouver Library

Call Number: Z716.3 D425 2009

Copies

c.1 BC Cancer Agency VAN Library

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Communications handbook for clinical trials : strategies, tips, and tools to manage controversy, convey your message, and disseminate results

https://bccalibrary.andornot.com/en/permalink/catalog19765

Robinson, Elizabeth T. Washington, DC: Family Health International , 2010.

Audience: Professional

2 read online

Author: Robinson, Elizabeth T

Place of Publication: Washington, DC

Publisher: Family Health International

Publication Date: 2010

Subjects: Communication; Clinical Trials as Topic; Public Relations; Handbooks

ISBN: 1933702575

Language: English

Material Type: Book; Online

Audience: Professional

Location: Internet

Read Online

http://www.fhi360.org/resource/communications-handbook-clinical-trials-strategies-tips-and-tools-manage-controversy-convey

http://www.fhi360.org/sites/default/files/media/documents/Communications%20Handbook%20for%20Clinical%20Trials.pdf

Event planning : ethics and etiquette : a principled approach to the business of special event management

https://bccalibrary.andornot.com/en/permalink/catalog18187

Allen, Judy. Etobicoke, ON: Wiley , 2003.

Audience: Professional

Call Number: WX160 A45 2003

Availability: 1 copy, 1 available

Author: Allen, Judy

Place of Publication: Etobicoke, ON

Publisher: Wiley

Publication Date: 2003

Physical Description: xxi, 234 p. ; 24 cm.

Subjects: Anniversaries and Special Events; Ethics, Business; Public Relations; Interprofessional Relations; Interpersonal Relations; Community-Institutional Relations

ISBN: 9780470832608; 0470832606

Language: English

Material Type: Book

Audience: Professional

Location: Vancouver Library

Call Number: WX160 A45 2003

Copies

c.1 BC Cancer Agency VAN Library

Available

From silence to voice : what nurses know and must communicate to the public

https://bccalibrary.andornot.com/en/permalink/catalog123275

Buresh, Bernice, Gordon, Suzanne. Ithaca, NY: Cornell University Press , 2013. 3rd ed.

Audience: Professional

Call Number: WY100 B982 2013

Availability: 1 copy, 1 available

Contents:; Ending the silence -- The daisy dilemma -- From virtue to the voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the media -- In your own voice : letters to the editor, op-eds, …

Author: Buresh, Bernice; Gordon, Suzanne

Edition: 3rd ed.

Place of Publication: Ithaca, NY

Publisher: Cornell University Press

Publication Date: 2013

Physical Description: 294 p. : ill. ; 25 cm

Series: Culture and politics of health care work

Subjects: Nursing; Public Relations; Mass Media; Nurse-Patient Relations

Abstract: Contents:; Ending the silence -- The daisy dilemma -- From virtue to the voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the media -- In your own voice : letters to the editor, op-eds, and blogs -- Getting it right -- Appearing on television and radio -- Opportunities and challenges ahead.