Author

Liker, Jeffrey

Franz, James K

Place of Publication

New York, NY

Publisher

McGraw-Hill

Publication Date

2011

Physical Description

xxvii, 450 p. : ill. ; 24 cm.

Subjects

Total Quality Management

Efficiency, Organizational

Personnel Management

Organizational Innovation

Quality Improvement

United States

ISBN

9780071477468

0071477462

Language

English

Material Type

Book

Audience

Professional

Location

Vancouver Library

Call Number

WX150 L727 2011

Copies

Author

Angell, Marcia

Edition

updated ed.

Place of Publication

New York, NY

Publisher

Random House Trade Paperbacks

Publication Date

2005

Physical Description

xxviii, 319p. ; 21 cm.

Subjects

Drug Industry - economics

Advertising as Topic

Pharmaceutical Preparations - economics

Biomedical Research - economics

Government Regulation

Marketing of Health Services

United States

Abstract

The $200 billion colossus -- The creation of a new drug -- How much does the pharmaceutical industry really spend on R & D? -- Just how innovative is this industry? -- "Me-too" drugs : the main business of the pharmaceutical industry -- How good are new drugs? -- The hard sell...lures, bribes, and kickbacks -- Marketing masquerading as education -- Marketing masquerading as research -- Patent games : stretching out monopolies -- Buying influence : how the industry makes sure it gets its way -- Is the party over? -- How to save the pharmaceutical industry...and get our money's worth.

ISBN

9780375760945

0375760946

Language

English

Material Type

Book

Audience

Professional

Location

Vancouver Library

Call Number

QV736 A583t 2005

Copies