Search Results - BC Cancer Agency Library

How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based d…

Author: Dempsey, Kathy

Place of Publication: Medford, NJ

Publisher: Information Today, Inc.

Publication Date: 2009

Physical Description: xvi, 294 p. : ill. ; 23 cm.

Subjects: Libraries; Public Relations; Marketing; Information Services; Advertising as Topic

Abstract: How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based decisions with administrators; Don't shy away from statistics; Understanding the cycle of true marketing; Writing your formal plans; Basic rules for producing good promotional materials; Getting the message out; Using your website for public relations and outreach; Finally, the fun stuff

ISBN: 9781573873680

Language: English

Material Type: Book

Audience: Professional

Location: Vancouver Library

Call Number: Z716.3 D425 2009

Copies

c.1 BC Cancer Agency VAN Library

Available

Medical Library Association guide to managing health care libraries

https://bccalibrary.andornot.com/en/permalink/catalog19941

New York, NY: Neal-Schuman Publishers, Inc. , 2011. 2nd ed.

Audience: Professional

Availability: 1 copy, 1 available

Alternate Title: Managing health care libraries

Editor: Bandy, Margaret Moylan; Dudden, Rosalind Farnam

Edition: 2nd ed.

Place of Publication: New York, NY

Publisher: Neal-Schuman Publishers, Inc.

Publication Date: 2011

Physical Description: xxiii, 424 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.).

Series: Medical Library Association guides

Subjects: Libraries, Medical - organization & administration; Libraries, Hospital - organization & administration; Library Services - organization & administration; Library Administration; Information Services; Health Education; Delivery of Health Care

ISBN: 9781555707347

Language: English

Material Type: Book; CD

Audience: Professional

Location: VC Librarians' Bookshelf

Copies

BC Cancer Agency VAN Library REF Librarian's Bookshelf

Available

Metro Vancouver family and friend caregivers information and resource handbook 2013/14 : for seniors and boomers who are caring (unpaid) for older family members and friends.

https://bccalibrary.andornot.com/en/permalink/catalog21328

Willett, Katherine. Burnaby, BC: United Way of the Lower Mainland , 2013.

Audience: Patient or Public

Call Number: WT22 DC2.1 B8 M594 2013

Availability: 1 copy, 1 available

1 read online

Continues / Continued By: Continued by:; United Way of the Lower Mainland's family and friend caregivers information and resource handbook 2016 : for seniors and boomers who are caring for older family members and friends