Search Results - BC Cancer Agency Library

The $200 billion colossus -- The creation of a new drug -- How much does the pharmaceutical industry really spend on R & D? -- Just how innovative is this industry? -- "Me-too" drugs : the main business of the pharmaceutical industry -- How good are new drugs? -- The hard sell...lures, bribes, and …

Author: Angell, Marcia

Edition: updated ed.

Place of Publication: New York, NY

Publisher: Random House Trade Paperbacks

Publication Date: 2005

Physical Description: xxviii, 319p. ; 21 cm.

Subjects: Drug Industry - economics; Advertising as Topic; Pharmaceutical Preparations - economics; Biomedical Research - economics; Government Regulation; Marketing of Health Services; United States

Abstract: The $200 billion colossus -- The creation of a new drug -- How much does the pharmaceutical industry really spend on R & D? -- Just how innovative is this industry? -- "Me-too" drugs : the main business of the pharmaceutical industry -- How good are new drugs? -- The hard sell...lures, bribes, and kickbacks -- Marketing masquerading as education -- Marketing masquerading as research -- Patent games : stretching out monopolies -- Buying influence : how the industry makes sure it gets its way -- Is the party over? -- How to save the pharmaceutical industry...and get our money's worth.

ISBN: 9780375760945; 0375760946

Language: English

Material Type: Book

Audience: Professional

Location: Vancouver Library

Call Number: QV736 A583t 2005

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c.1 BC Cancer Agency VAN Library

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