Author

Dempsey, Kathy

Place of Publication

Medford, NJ

Publisher

Information Today, Inc.

Publication Date

2009

Physical Description

xvi, 294 p. : ill. ; 23 cm.

Subjects

Libraries

Public Relations

Marketing

Information Services

Advertising as Topic

Abstract

How and why people become accidental marketers

Starting with the basics of communication

Assessing your current situation

Using demographic, geographic, and census data

What marketing experts think is most important

Getting administrators, managers, and staff to buy in

Making evidence-based decisions with administrators

Don't shy away from statistics

Understanding the cycle of true marketing

Writing your formal plans

Basic rules for producing good promotional materials

Getting the message out

Using your website for public relations and outreach

Finally, the fun stuff

ISBN

9781573873680

Language

English

Material Type

Book

Audience

Professional

Location

Vancouver Library

Call Number

Z716.3 D425 2009

Copies

Author

Burroughs, Catherine M

Wood, Fred B

Corporate Author

National Network of Libraries of Medicine (U.S.). Pacific Northwest Region

Place of Publication

Seattle, Wash.

[Bethesda, MD]

Publisher

National Network of Libraries of Medicine, Pacific Northwest Region

National Library of Medicine

Publication Date

2000

Subjects

Information Services - standards

Community-Institutional Relations

Planning Techniques

Program Evaluation - methods

Language

English

Material Type

Book

Audience

Professional

Location

Vancouver Library

Kelowna Library

Call Number

Z675.M4 B972m 2000

Copies