Author

Dempsey, Kathy

Place of Publication

Medford, NJ

Publisher

Information Today, Inc.

Publication Date

2009

Physical Description

xvi, 294 p. : ill. ; 23 cm.

Subjects

Libraries

Public Relations

Marketing

Information Services

Advertising as Topic

Abstract

How and why people become accidental marketers

Starting with the basics of communication

Assessing your current situation

Using demographic, geographic, and census data

What marketing experts think is most important

Getting administrators, managers, and staff to buy in

Making evidence-based decisions with administrators

Don't shy away from statistics

Understanding the cycle of true marketing

Writing your formal plans

Basic rules for producing good promotional materials

Getting the message out

Using your website for public relations and outreach

Finally, the fun stuff

ISBN

9781573873680

Language

English

Material Type

Book

Audience

Professional

Location

Vancouver Library

Call Number

Z716.3 D425 2009

Copies

Author

Kwong, Sandy

Corporate Author

BC Cancer Agency. Patient and Family Counselling Services

Edition

2nd ed.

Place of Publication

[Vancouver, BC?]

Publisher

BC Cancer Agency

Publication Date

2011

Physical Description

51 p. : ill. ; 28 cm.

Subjects

Social Support

Consumer Health Information

Information Services

Community Health Services

Patient Education Handout

Resource Guides

Social Welfare

Popular Work

ISBN

9781896624211

Language

English

Chinese

Material Type

Booklet

Handout

Online

Audience

Patient or Public

Location

Vancouver Library

Vancouver Cancer Info Ctr

Victoria Cancer Info Ctr

Abbotsford Cancer Info Ctr

Internet

Call Number

QZ201 B862r 2011

Copies