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Accidental library marketer

https://bccalibrary.andornot.com/en/permalink/catalog19356
Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009.
Audience
Professional
Call Number
Z716.3 D425 2009
Availability
1 copy, 1 available
How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based d…
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Author
Dempsey, Kathy
Place of Publication
Medford, NJ
Publisher
Information Today, Inc.
Publication Date
2009
Physical Description
xvi, 294 p. : ill. ; 23 cm.
Subjects
Libraries
Public Relations
Marketing
Information Services
Advertising as Topic
Abstract
How and why people become accidental marketers
Starting with the basics of communication
Assessing your current situation
Using demographic, geographic, and census data
What marketing experts think is most important
Getting administrators, managers, and staff to buy in
Making evidence-based decisions with administrators
Don't shy away from statistics
Understanding the cycle of true marketing
Writing your formal plans
Basic rules for producing good promotional materials
Getting the message out
Using your website for public relations and outreach
Finally, the fun stuff
ISBN
9781573873680
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
Z716.3 D425 2009

Copies

c.1 BC Cancer Agency VAN Library Available
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Answering consumer health questions : the Medical Library Association guide for reference librarians

https://bccalibrary.andornot.com/en/permalink/catalog16636
Spatz, Michele. New York, NY: Neal-Schuman Publishers , 2008.
Audience
Professional
Call Number
Z675 M4 S63 2008
Availability
1 copy, 1 available
More Information
Author
Spatz, Michele
Corporate Author
Medical Library Association
Place of Publication
New York, NY
Publisher
Neal-Schuman Publishers
Publication Date
2008
Physical Description
xiv, 142 p. ; 23 cm.
Subjects
Libraries, Medical
Health Education
Consumer Health Information
United States
ISBN
9781555709326
1555706320
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
Z675 M4 S63 2008

Copies

c.1 BC Cancer Agency VAN Library Available
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Medical Library Association guide to managing health care libraries

https://bccalibrary.andornot.com/en/permalink/catalog19941
New York, NY: Neal-Schuman Publishers, Inc. , 2011. 2nd ed.
Audience
Professional
Availability
1 copy, 1 available
More Information
Alternate Title
Managing health care libraries
Editor
Bandy, Margaret Moylan
Dudden, Rosalind Farnam
Edition
2nd ed.
Place of Publication
New York, NY
Publisher
Neal-Schuman Publishers, Inc.
Publication Date
2011
Physical Description
xxiii, 424 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.).
Series
Medical Library Association guides
Subjects
Libraries, Medical - organization & administration
Libraries, Hospital - organization & administration
Library Services - organization & administration
Library Administration
Information Services
Health Education
Delivery of Health Care
ISBN
9781555707347
Language
English
Material Type
Book
CD
Audience
Professional
Location
VC Librarians' Bookshelf

Copies

BC Cancer Agency VAN Library REF Librarian's Bookshelf Available
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