Skip header and navigation
The BC Cancer Library

Delivering timely service and evidence-informed resources to people in BC and the Yukon facing cancer and those involved in oncology care or research.

  Refine by:

Refine by:

Format

2 records – page 1 of 1.

Accidental library marketer

https://bccalibrary.andornot.com/en/permalink/catalog19356
Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009.
Audience
Professional
Call Number
Z716.3 D425 2009
Availability
1 copy, 1 available
How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based d…
More Information
Author
Dempsey, Kathy
Place of Publication
Medford, NJ
Publisher
Information Today, Inc.
Publication Date
2009
Physical Description
xvi, 294 p. : ill. ; 23 cm.
Subjects
Libraries
Public Relations
Marketing
Information Services
Advertising as Topic
Abstract
How and why people become accidental marketers
Starting with the basics of communication
Assessing your current situation
Using demographic, geographic, and census data
What marketing experts think is most important
Getting administrators, managers, and staff to buy in
Making evidence-based decisions with administrators
Don't shy away from statistics
Understanding the cycle of true marketing
Writing your formal plans
Basic rules for producing good promotional materials
Getting the message out
Using your website for public relations and outreach
Finally, the fun stuff
ISBN
9781573873680
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
Z716.3 D425 2009

Copies

c.1 BC Cancer Agency VAN Library Available
Show Less

Harnessing the power of Google: what every researcher should know

https://bccalibrary.andornot.com/en/permalink/catalog120640
Brown, Christopher C. Santa Barbara, CA: Libraries Unlimited | ABC-CLIO, LLC , 2017.
Audience
Professional
Table of Contents:; Chapter 1: Searching Generally -- Chapter 2: How Google Works -- Chapter 3: Searching Google Web -- Chapter 4: Power Searching for Primary Sources Using Google Web -- Chapter 5: Google Scholar and Scholarly Content -- Chapter 6: Google Books -- Chapter 7: Google as a Complement…
More Information
  1 read online  
Author
Brown, Christopher C.
Place of Publication
Santa Barbara, CA
Publisher
Libraries Unlimited
ABC-CLIO, LLC
Publication Date
2017
Series
EBSCOhost eBook
Subjects
Search Engine
Information Storage and Retrieval
Internet
Research
Libraries
Information Services
Abstract
Table of Contents:
Chapter 1: Searching Generally -- Chapter 2: How Google Works -- Chapter 3: Searching Google Web -- Chapter 4: Power Searching for Primary Sources Using Google Web -- Chapter 5: Google Scholar and Scholarly Content -- Chapter 6: Google Books -- Chapter 7: Google as a Complement to Library Tools -- Chapter 8: Academic Research Hacks -- Chapter 9: Case Studies in Academic Research -- Chapter 10: Searching for Statistics
ISBN
9781440857126
9781440857133
Language
English
Material Type
Ebook
Audience
Professional
Location
Internet
Website Notes
This EBSCO title is licensed for one BC Cancer staff user at a time only. Authentication via HealthBC sign in required. Use your BC Cancer staff username and ID when prompted.
Read Online
https://login.bccancer.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1523528
Show Less