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Accidental library marketer

https://bccalibrary.andornot.com/en/permalink/catalog19356

Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009.

Audience: Professional

Call Number: Z716.3 D425 2009

Availability: 1 copy, 1 available

How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based d…

Author: Dempsey, Kathy

Place of Publication: Medford, NJ

Publisher: Information Today, Inc.

Publication Date: 2009

Physical Description: xvi, 294 p. : ill. ; 23 cm.

Subjects: Libraries; Public Relations; Marketing; Information Services; Advertising as Topic

Abstract: How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based decisions with administrators; Don't shy away from statistics; Understanding the cycle of true marketing; Writing your formal plans; Basic rules for producing good promotional materials; Getting the message out; Using your website for public relations and outreach; Finally, the fun stuff