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Accidental library marketer

https://bccalibrary.andornot.com/en/permalink/catalog19356
Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009.
Audience
Professional
Call Number
Z716.3 D425 2009
Availability
1 copy, 1 available
How and why people become accidental marketers; Starting with the basics of communication; Assessing your current situation; Using demographic, geographic, and census data; What marketing experts think is most important; Getting administrators, managers, and staff to buy in; Making evidence-based d…
Author
Dempsey, Kathy
Place of Publication
Medford, NJ
Publisher
Information Today, Inc.
Publication Date
2009
Physical Description
xvi, 294 p. : ill. ; 23 cm.
Subjects
Libraries
Public Relations
Marketing
Information Services
Advertising as Topic
Abstract
How and why people become accidental marketers
Starting with the basics of communication
Assessing your current situation
Using demographic, geographic, and census data
What marketing experts think is most important
Getting administrators, managers, and staff to buy in
Making evidence-based decisions with administrators
Don't shy away from statistics
Understanding the cycle of true marketing
Writing your formal plans
Basic rules for producing good promotional materials
Getting the message out
Using your website for public relations and outreach
Finally, the fun stuff
ISBN
9781573873680
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
Z716.3 D425 2009

Copies

c.1 BC Cancer Agency VAN Library Available
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Facing grief : bereavement and the young adult

https://bccalibrary.andornot.com/en/permalink/catalog13269
Wallbank, Susan. Cambridge, [England]: Lutterworth Press , 2003. Rev. ed.
Audience
Patient or Public
Call Number
BF575 G7 W195 2003
Availability
1 copy, 1 available
Author
Wallbank, Susan
Edition
Rev. ed.
Place of Publication
Cambridge, [England]
Publisher
Lutterworth Press
Publication Date
2003
Physical Description
126 p. ; 23 cm
Subjects
Grief - in adolescence
Bereavement - in adolescence
Bereavement - psychology
ISBN
0718828070
Language
English
Material Type
Book
Audience
Patient or Public
Location
Vancouver Cancer Info Ctr
Call Number
BF575 G7 W195 2003

Copies

c.1 BC Cancer Agency VAN Cancer Info Ctr Available
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Role of the media in promoting and reducing tobacco use

https://bccalibrary.andornot.com/en/permalink/catalog21819
National Cancer Institute (U.S.). Bethesda, MD: National Cancer Institute, U.S. Dept. of Health and Human Services, National Institutes of Health , 2008.
Audience
Professional
Call Number
WM290 R745 2008
Availability
1 copy, 1 available
  1 read online  
Author
National Cancer Institute (U.S.)
Corporate Author
National Cancer Institute (U.S.)
Editor
Davis, Ronald M
Place of Publication
Bethesda, MD
Publisher
National Cancer Institute, U.S. Dept. of Health and Human Services, National Institutes of Health
Publication Date
2008
Physical Description
xxviii, 655 p. : ill. ; 26 cm.
Series
NCI tobacco control monograph series 19
Subjects
Tobacco Use Disorder - prevention & control
Advertising as Topic
Tobacco Products
Communications Media
Health Promotion
Mass Media
Language
English
Material Type
Book
Online
Audience
Professional
Location
Kelowna Library
Internet
Call Number
WM290 R745 2008
Read Online

Copies

c.1 BC Cancer Agency KEL Library Available
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Truth about the drug companies : how they deceive us and what to do about it

https://bccalibrary.andornot.com/en/permalink/catalog19689
Angell, Marcia. New York, NY: Random House Trade Paperbacks , 2005. updated ed.
Audience
Professional
Call Number
QV736 A583t 2005
Availability
1 copy, 1 available
The $200 billion colossus -- The creation of a new drug -- How much does the pharmaceutical industry really spend on R & D? -- Just how innovative is this industry? -- "Me-too" drugs : the main business of the pharmaceutical industry -- How good are new drugs? -- The hard sell...lures, bribes, and …
Author
Angell, Marcia
Edition
updated ed.
Place of Publication
New York, NY
Publisher
Random House Trade Paperbacks
Publication Date
2005
Physical Description
xxviii, 319p. ; 21 cm.
Subjects
Drug Industry - economics
Advertising as Topic
Pharmaceutical Preparations - economics
Biomedical Research - economics
Government Regulation
Marketing of Health Services
United States
Abstract
The $200 billion colossus -- The creation of a new drug -- How much does the pharmaceutical industry really spend on R & D? -- Just how innovative is this industry? -- "Me-too" drugs : the main business of the pharmaceutical industry -- How good are new drugs? -- The hard sell...lures, bribes, and kickbacks -- Marketing masquerading as education -- Marketing masquerading as research -- Patent games : stretching out monopolies -- Buying influence : how the industry makes sure it gets its way -- Is the party over? -- How to save the pharmaceutical industry...and get our money's worth.
ISBN
9780375760945
0375760946
Language
English
Material Type
Book
Audience
Professional
Location
Vancouver Library
Call Number
QV736 A583t 2005

Copies

c.1 BC Cancer Agency VAN Library Available
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